Product names in this line included, “Big Mac-ish but flame-grilled of course,” Like a Big Mac but actually big,” and “The burger Big Mac wished it was.” To the surprise of many of their customers, Burger King advertised an entire menu of sandwiches called “Not Big Macs,” using the name of the McDonald’s sandwich in several of its menu items. Internet users shared photos of the menu board from a Burger King restaurant in Sweden. In response to this decision, Burger King Sweden couldn’t resist poking fun at its competitor and did so in the fashion of creating a new menu. The EUIPO found that the evidence from McDonald’s did not qualify as genuine use for the goods and services at issue, and released their decision to cancel the trademark.
Although McDonald’s refuted by outlining the number of member states that used the term for advertising and on packaging, Supermac stated that this evidence solely supports genuine use for sandwiches but not for the other goods and services for which the Big Mac trademark registration was obtained. The trademark attorneys for Supermac argued that the Big Mac trademark was not put to genuine use for a continuous period of five years. The Big Mac trademark was originally registered under various classifications that outlined food preparation, edible sandwiches and services associated with operating or franchising restaurants. Throughout Ireland and Northern Ireland, the chain Supermac consists of more than 100 locations. In 2017, Supermac filed a proceeding to cancel McDonald’s trademark on the phrase Big Mac. Over the next several decades, McDonald’s expanded internationally, bringing its burgers to Europe, among other places. In 1968, Esther Glickstein Rose, a secretary at the McDonald’s headquarters, bestowed the name “Big Mac” on the above average-sized burger, and a legend was born. The sandwich debuted in 1967, and despite its decidedly un-catchy original names, such as “Blue Ribbon Burger” and “Aristocrat,” it became popular on the strength of its special sauce. The Big Mac is the invention of Jim Deligatti, who owned a McDonald’s franchise in Pittsburgh. However, the trademark was recently lost after the European Union Intellectual Property Office’s (EUIPO) decision to revoke the trademark in response to a cancellation filed by an Irish fast-food chain called Supermac’s. He even has a portrait of himself hung on one of the walls of the establishment.Orange County – In Europe, McDonald’s has held the trademark for the term “BIG MAC” since 1998. Recollecting his memories from the day, he said, “In that moment I said, ‘I am going to probably eat these for the rest of my life.” Don is no less than a celebrity at the McDonald’s in Fond du Lac. To celebrate the 50th anniversary, Don went to the same McDonald’s store in Fond du Lac, where he had his first Big Mac in 1972.
The number has gone as high as nine burgers in a day.
But the stats check out since Don, on multiple days, has eaten more than two Big Macs in a day.
As per claims, he has missed eating the Big Mac for only eight days in half a century. Don ate the McDonald’s burger almost every day. On May 17, 2022, Don celebrated the 50th anniversary of eating a Big Mac every day since May 17, 1972.
Little did he know that it is going to be a classic case of love at first bite. On May 17, 1972, Don Gorske, a resident of Wisconsin, USA, after buying his first car, went to McDonald’s and ate three Big Macs.